Entries Tagged 'insights' ↓

Couple of years ago I was watching a video on YouTube showing footage shot from an attack helicopter. The voiceover explained how the rocket was fired at the same time the target was framed, and the on board computer guided the round to the target.

About the same time I saw a small news item in the Industry Monitor column by Otis Port from a couple of years ago, titled “A Drill That Can Think As It Makes A Hole.” Continue reading →

For a long time now I’ve been puzzled about why companies will say, in their ads, websites or mission statements that they “Exceed customer expectations.”

Why do they settle for this weak claim that’s impossible to quantify, and is so commonly used by companies in every industry that it’s evolved into a cliche? Continue reading →